The Origins of Represent

Founded in Manchester, UK in 2011, Represent began as a passion project by brothers George and Mike Heaton. Over the years, the brand has grown into one of the UK’s leading luxury streetwear labels—known for blending high-quality materials, directional design, and a strong sense of British identity.

At Mad Kicks, the Represent Collection brings together best-selling tees, hoodies, outerwear, and denim—crafted with care and built for the streetwear elite.

Unique Features

1. Premium Construction Expect heavyweight fabrics, precision cuts, and durable stitching—made to last and made to flex.

2. Graphic-Driven Aesthetic From falcons to gothic fonts and mythic symbolism, each piece tells a story with depth and design.

3. Made in the UK, Worn Worldwide What started in Northern England is now a global symbol of refined streetwear with luxury-level finish.

Minimalism Meets Attitude

Represent’s mission is to elevate everyday wear with intention and edge. Whether you're layering for fall or keeping it clean with a graphic tee, the look is always confident, clean, and timeless.

Available at Mad Kicks

Shop the Represent Collection — available online and in stores at Mad Kicks. Premium British streetwear for those who move with purpose and style.